Fashion & Textiles
Students can choose to work Coupon codes or form collaborative partnerships to realise their proposition in developing the project through to completion. This unit introduces students to the fashion marketing theories and processes. Students will explore the marketing mix, market research and marketing strategies for different size organisations, before researching the influence marketing has on profit, reputation and the customer relationship. This unit explores fundamental aspects of advertising, the history, theories, purpose, scope and optimum channels. Students will investigate audiences and markets, as well as the psychological influence, impact and ethics of story-telling in marketing campaigns. Organisations are the workplaces for today’s and tomorrow’s employees. As a consequence of increased competition, new technologies and increasingly diverse workforces, the environment in which organisations operate is challenging. This module seeks to explore the many factors which